Herman Kienhuis joins Newion as partner


Published on January 16, 2020

Investor expands team in line with its growth ambition

AMSTERDAM, 16 January 2020 – Herman Kienhuis (47) has become a partner with Newion, the leading early stage investor in B2B software companies, as of 1 January 2020. Newion wants to further expand its activities in Northwestern Europe and grows to a team of eleven people, of whom six partners.

Herman Kienhuis has more than 20 years of experience in the technology sector, of which over eight years as an investor. He started his career at McKinsey, led product development at internet company Sanoma Digital, was the founder of SanomaVentures and built KPN Ventures, one of the most active corporate venture capital funds in Europe. Kienhuis studied chemical engineering at the University of Groningen and holds an MBA from INSEAD.

Frank Claassen: “Herman is a valuable addition to our team; he brings a lot of experience as a strategist, digital product developer and investor and he has a large international network. Following the recent entry of John Sjölander, who will focus on Scandinavia, our partnership is now ready for international expansion and the further growth of our portfolio companies.”

Kienhuis: “Joining Newion is a great step in my development as an investor. Newion is one of the best-performing fund managers in the field of B2B software. What really appeals to me in the team is the no-nonsense approach, the clear focus and the international growth ambition. I look forward to working with the best European entrepreneurs to accelerate their growth and to further expand Newion’s portfolio of successful investments.”

About Newion 

Newion is a leading Amsterdam-based venture capital firm, focused on early stage investments in European business-to-business software companies with a global ambition. Newion has been among the best-performing fund managers in its sector since its start in 2000. Today Newion counts 21 investments with a total of €150 million Assets under Management. The company was founded by Patrick Polak and is managed by Patrick Polak and Frank Claassen. 

Newion has invested in 70+ companies, among which: Collibra, iWelcome, Reasult, Nallian, Foleon, CustomerGauge, L1NDA, The Next Ad, Oxynade, Swipeguide, Roadmap, RexAI, DataStories, Playpass,TaxModel, Deliverect, APICBASE and ValueBlue. 

The company has exited companies like Oxxio, Mirror42, Q-go and 24iMedia. Newion III is supported by InnovFin Equity, with the financial backing of the European Union under Horizon 2020 Financial Instruments and the European Fund for Strategic Investments (EFSI), set up under the Investment Plan for Europe. The purpose of EFSI is to help support financing and implementing productive investments in the European Union and to ensure increased access to finance. 

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