Mediatool is a professional media planning collaboration software for advertisers and agencies. Marketeers and agencies use it to get a great overview of all their marketing activities, campaign plans and yearly summaries in one place.
With Mediatool marketeers can plan, organise and analyse all their marketing and media activities in one place. Mediatool is like a virtual marketing assistant, gathering all files and conversations related to media buying together and allowing customers to have a bird’s eye view of all their media buying activities. It also makes it easier to manage and change media plans in real time, collaborate within and between teams, and analyse and discover which media actions are giving the greatest ROI by comparing media spend to business outcomes.